Starbucks Update - They're Listening!

Quick update and congrats to the Starbucks team. Within hours of announcing the new community site for soliciting online feedback, the votes started flooding in...and Starbucks is actually responding!

If you look at their top ranked ideas, many are flagged as "Under Review". And several people throughout the organization have publicly commented on the responses (with refreshing very little hint of any corporate-speak).



Should we expect that all of these ideas will get implemented?
No.

Should we expect that SOME of these ideas will get implemented, and quickly?
Yes.

Will Starbucks get some serious pushback if they don't follow up with their customers?
Absolutely.

And have they done a good job thus far with their responses?
Yes.


What does this mean for other businesses?
The challenge with social media is that it's all about pacing yourself and running the marathon, not blasting out of the gate at full speed for a quick sprint. Time will tell if they are committed to this for the long haul, but so far they're off to a strong start.

Links:
MyStarbucksIdea
Starbucks' Top Ideas
Official Responses from SBUX Idea Partners: