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Monday, March 3, 2008

Uhaul Update - Mobile Advertising for Reviews!

I was recently sent this photo from Bazaarvoice, which was taken back in September 2005 by their co-founder Brant Barton.



This takes the idea of seeding review content in an offline world and kicks it up a notch. Usually you can find reviews repurposed via in-store placement (Wal-Mart) or in circulars/catalogs (Best Buy), but adding the mobile element takes it to a whole new level!

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